Resources

Demand Innovation Series

B2B Marketing experts, practitioners, and thought leaders share knowledge and best practices.

Ep. 14 | From Mentorship to C-Suite: How Women Drive Personal, Professional and Revenue Growth

Lauren Goldstein & Jill Melchionda

Chief Growth Officer, Winning by Design & SVP Market Development, Marketbridge and Co-Founders, Women in Revenue

August 13, 2025

Ep. 13 | There’s No Faking Enterprise-Ready: The Real Requirements for Enterprise Martech

Bryant Aponte & Chris Golec

VP, Visa and CEO & Co-Founder, Channel99

June 23, 2025

Ep. 12 | Moving from ABM to ABX: Why the Future of Demand is “Marketable Audiences”

Steve Armenti

Founder and CEO, twelfth

April 24, 2025

Ep. 11 | Marketing Generated Revenue: Rewriting the Playbook

Jessica Fewless

Sr. Director Partnerships & Demand Generation, Inverta

March 14, 2025

Ep. 10 | Orchestrating ABM and Lead Gen for Maximum Returns

Kristina Jaramillo

President & Partner, Personal ABM

January 15, 2025

Ep. 9 | Demand Creation in EMEA: The State of Play

Thomas Biedermann

Chief Operating Officer, emarketing

September 20, 2024

Ep. 8 | The Crucial Role of B2B Intent Data

Mike Burton

Co-founder & EVP Strategic Partnerships, Bombora

July 24, 2024

Ep. 7 | Personality Based Marketing

Scott Gillum

Founder & CEO, Carbon Design

April 18, 2024

Ep. 6 | AI Trends, Risks and Opportunities

Adam Mincham

SVP, Go-to-Market, Blend

February 21, 2024

Ep. 5 | Building Trust in Partnerships

Charlie Cardona

Senior Agency Lead, LinkedIn

January 29, 2024

Ep. 4 | Science v. Art of Marketing

Kathi Kaplan

Strategic Advisor, Riverside Acceleration Capital

December 6, 2023

Ep. 3 | The Power of Programmatic

Mike Baker

Co-founder & ex-CEO, DataXu

December 6, 2023

Ep. 2 | The Digital Transformation of Marketing

Michael McLaren

President of North America, Bounteous

December 5, 2023

Ep. 1 | Automate for Performance

Jay Hallberg & Nick Bhavsar

Venture Advisors & Shasta Ventures

December 5, 2023