Joel Harrison is a leading voice in B2B marketing, having spent over 20 years shaping the industry as an editor, entrepreneur, and advisor. As co-founder of B2B Marketing magazine, Joel played a central role in elevating B2B marketing into a recognized discipline, launching industry-defining platforms including the B2B Marketing Awards, B2B Ignite, the Global ABM Conference, and the Propolis community. Today, he focuses on his work as a content creator, speaker, and advisor, with a particular emphasis on trust, influence, and thought leadership in B2B. Joel is Founder of Joel Harrison B2B and is the host of the Trust & Influence in B2B podcast and is widely recognized for his clear, practical perspective, working with global brands including EY, Accenture, PwC, Fujitsu, and Thomson Reuters.