Watch and learn

Demand Innovation isn't a tactic. It's a movement. Get the quick lessons, trends, and behind-the-scenes thinking from the minds helping lead it.

Ep. 23 | AI Makes Marketing Easier. Does it Make the CMO’s Job Harder? 

Emily Reagan
Principal, Reagan Growth Partners
August 18, 2026

Ep. 22 | Beyond Metrics: Connecting Performance Media to Business Outcomes

Jeremy Tate
Vice President of Channel Marketing for Paid Media and Search
June 24, 2026

Ep. 21 | Work with Influencers Today, Show Up in AI Tomorrow: How Trusted Voices Accelerates ABM, Demand and AI Discoverability

Chris Peters & Will Beech
Co-Founders, Moon at Dawn
June 1, 2026

Ep. 20 | Rethinking Events: Don’t Build Booths. Create Gravity

Ben Bloch
Founder/CEO, Bloch Holdings Inc.
April 24, 2026

Ep. 19 | Making Thought Leadership Actually Lead

Joel Harrison
Co-Founder, B2B Marketing & Founder, Joel Harrison B2B
April 22, 2026

Ep. 18 | From Output to Outcomes: Fixing the Fundamentals of Modern Marketing

Tejal Patel
Founding Partner, Stanford Bridge Partners
December 17, 2025

Ep. 17 | From Chaos to Cohesion: Solving the Challenges of Modern B2B Marketing

Craig Johnson
EVP, Media and Operations, The Marketing Practice
October 30, 2025

Ep. 16 | Winning in B2B with Newer Buyers, Bolder Brands and Bigger Bets

Ricky Abbott
President, Transmission
September 25, 2025

Ep. 15 | Beyond the Funnel: How Brand Gravity is Transforming B2B Marketing

Lisa Cole
CMO & Head of AI Center of Excellence, 2X
September 15, 2025

Ep. 14 | From Mentorship to C-Suite: How Women Drive Personal, Professional and Revenue Growth

Lauren Goldstein & Jill Melchionda
Chief Growth Officer, Winning by Design & SVP Market Development, Marketbridge and Co-Founders, Women in Revenue
August 13, 2025

Ep. 13 | There’s No Faking Enterprise-Ready: The Real Requirements for Enterprise Martech

Bryant Aponte & Chris Golec
VP, Visa and CEO & Co-Founder, Channel99
June 23, 2025

Ep. 12 | Moving from ABM to ABX: Why the Future of Demand is “Marketable Audiences”

Steve Armenti
Founder and CEO, twelfth
April 24, 2025

Ep. 11 | Marketing Generated Revenue: Rewriting the Playbook

Jessica Fewless
Sr. Director Partnerships & Demand Generation, Inverta
March 14, 2025

Ep. 10 | Orchestrating ABM and Lead Gen for Maximum Returns

Kristina Jaramillo
President & Partner, Personal ABM
January 15, 2025

Ep. 9 | Demand Creation in EMEA: The State of Play

Thomas Biedermann
Chief Operating Officer, emarketing
September 20, 2024

Ep. 8 | The Crucial Role of B2B Intent Data

Mike Burton
Co-founder & EVP Strategic Partnerships, Bombora
July 24, 2024

Ep. 7 | Personality Based Marketing

Scott Gillum
Founder & CEO, Carbon Design
April 18, 2024

Ep. 6 | AI Trends, Risks and Opportunities

Adam Mincham
SVP, Go-to-Market, Blend
February 21, 2024

Ep. 5 | Building Trust in Partnerships

Charlie Cardona
Senior Agency Lead, LinkedIn
January 29, 2024

Ep. 4 | Science v. Art of Marketing

Kathi Kaplan
Strategic Advisor, Riverside Acceleration Capital
December 6, 2023

Ep. 3 | The Power of Programmatic

Mike Baker
Co-founder & ex-CEO, DataXu
December 6, 2023

Ep. 2 | The Digital Transformation of Marketing

Michael McLaren
President of North America, Bounteous
December 5, 2023

Ep. 1 | Automate for Performance

Jay Hallberg & Nick Bhavsar
Venture Advisors & Shasta Ventures
December 5, 2023