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Demand Innovation
Improve your demand gen practice by taking smart ideas from smart people...and our co-founders.
Karl Van Buren, Founder & CEO
The New Startup Playbook
April 24, 2025
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Roland Deal, Co-Founder & CBDO
Why Marketplaces Matter, Even in B2B
March 31, 2025
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Roland Deal, Co-Founder & CBDO
The Patient Pursuit: Lead Nurturing for B2B Marketers
February 16, 2025
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Karl Van Buren, Founder & CEO
The Impact of Generational Buying Patterns
January 20, 2025
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Roland Deal, Co-Founder & CBDO
Being Thoughtful about Thought Leadership: How to Build Credibility and Influence
November 20, 2024
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Roland Deal, Co-Founder & CBDO
Marketing Automation: Balancing the Risks and Rewards of the Machine
August 24, 2024
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Roland Deal, Co-Founder & CBDO
Content Form Factors: What Works Best for Content Syndication
April 3, 2024
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Vivek Shenoy, Product Manager
Take Back Control: The Importance of Transparency in B2B Demand Gen
January 6, 2024
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Karl Van Buren, Founder & CEO
The Cost of Delay: How Campaign Speed-to-Market Impacts Your Bottom Line
December 16, 2023
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Karl Van Buren, Founder & CEO
A CTO's Perspective: Unpacking Marketing's Influence on Technology Buying
November 12, 2023
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Roland Deal, Co-founder & CBDO
Companies Are People: Why To Treat Your Target Accounts As Personas
October 20, 2023
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Karl Van Buren, Founder & CEO
By The Numbers: Simple Ways to Dramatically Improve Demand Gen ROI
September 18, 2023
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Roland Deal, Co-founder & CBDO
Brand Matters: Channeling Hollywood Archetypes to Engage Your B2B Audience
August 24, 2023
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