The buying platform for B2B lead generation

Audyence is B2B’s first programmatic marketplace for cost-per-lead inventory. Buy from every publisher in one place, skip the manual workflows, and get lead gen campaigns live in days.

Trusted by

HP Lumen WPP Havas Tubi Dentsu IBM Bitsight

Demand Innovation

Every other kind of media went programmatic: automated, transparent, bought in real time. B2B lead gen didn't. Buying leads still runs on spreadsheets, one-off publisher deals, and "trusted networks" you can't see into. Audyence brings programmatic speed, transparency, and control to the cost-per-lead model.

Transparency

See every lead’s true source and path. No more middlemen, black boxes, or veiled “trusted networks".

Velocity

Plan, buy, and launch campaigns in one place. Automation cuts your time-to-market by up to 95%.

Quality

Convert more with precision targeting, built-in fraud detection, and real-time optimization. Powered by 17.5 billion datapoints in the Audyence Data Cloud.

Profitability

Keep more of your budget on actual leads, with lower cost per lead and up to 2x the ROI of your current stack.

What's the real cost of a lead?

Your paid leads cost more than you think. Audyence estimates up to 47% of a cost-per-lead comes from manual work, commissions, and pre-negotiated markups, not the lead itself. Total Cost of Demand (TCD) is the all-in number: leads, validation, resourcing, and the pipeline you lose to campaign delays. The eBook covers all four. Start by calculating your cost of campaign delay. It's the one that never shows up on a CPL invoice.

What our clients say

Audyence is trusted by innovative global brands and agencies. Join those who demand innovation.

DEMAND INNOVATION SERIES

Recent Episodes

Ep. 23 | AI Makes Marketing Easier. Does it Make the CMO’s Job Harder? 

Emily Reagan

Principal, Reagan Growth Partners

August 18, 2026
Ep. 22 | Beyond Metrics: Connecting Performance Media to Business Outcomes

Jeremy Tate

Vice President of Channel Marketing for Paid Media and Search

June 24, 2026
Ep. 21 | Work with Influencers Today, Show Up in AI Tomorrow: How Trusted Voices Accelerates ABM, Demand and AI Discoverability

Chris Peters & Will Beech

Co-Founders, Moon at Dawn

June 1, 2026
Ep. 20 | Rethinking Events: Don’t Build Booths. Create Gravity

Ben Bloch

Founder/CEO, Bloch Holdings Inc.

April 24, 2026
Ep. 19 | Making Thought Leadership Actually Lead

Joel Harrison

Co-Founder, B2B Marketing & Founder, Joel Harrison B2B

April 22, 2026
Ep. 18 | From Output to Outcomes: Fixing the Fundamentals of Modern Marketing

Tejal Patel

Founding Partner, Stanford Bridge Partners

December 17, 2025
Ep. 17 | From Chaos to Cohesion: Solving the Challenges of Modern B2B Marketing

Craig Johnson

EVP, Media and Operations, The Marketing Practice

October 30, 2025
Ep. 16 | Winning in B2B with Newer Buyers, Bolder Brands and Bigger Bets

Ricky Abbott

President, Transmission

September 25, 2025
Ep. 15 | Beyond the Funnel: How Brand Gravity is Transforming B2B Marketing

Lisa Cole

CMO & Head of AI Center of Excellence, 2X

September 15, 2025
Ep. 14 | From Mentorship to C-Suite: How Women Drive Personal, Professional and Revenue Growth

Lauren Goldstein & Jill Melchionda

Chief Growth Officer, Winning by Design & SVP Market Development, Marketbridge and Co-Founders, Women in Revenue

August 13, 2025
Ep. 13 | There’s No Faking Enterprise-Ready: The Real Requirements for Enterprise Martech

Bryant Aponte & Chris Golec

VP, Visa and CEO & Co-Founder, Channel99

June 23, 2025
Ep. 12 | Moving from ABM to ABX: Why the Future of Demand is “Marketable Audiences”

Steve Armenti

Founder and CEO, twelfth

April 24, 2025
Ep. 11 | Marketing Generated Revenue: Rewriting the Playbook

Jessica Fewless

Sr. Director Partnerships & Demand Generation, Inverta

March 14, 2025
Ep. 10 | Orchestrating ABM and Lead Gen for Maximum Returns

Kristina Jaramillo

President & Partner, Personal ABM

January 15, 2025
Ep. 9 | Demand Creation in EMEA: The State of Play

Thomas Biedermann

Chief Operating Officer, emarketing

September 20, 2024
Ep. 8 | The Crucial Role of B2B Intent Data

Mike Burton

Co-founder & EVP Strategic Partnerships, Bombora

July 24, 2024
Ep. 7 | Personality Based Marketing

Scott Gillum

Founder & CEO, Carbon Design

April 18, 2024
Ep. 6 | AI Trends, Risks and Opportunities

Adam Mincham

SVP, Go-to-Market, Blend

February 21, 2024
Ep. 5 | Building Trust in Partnerships

Charlie Cardona

Senior Agency Lead, LinkedIn

January 29, 2024
Ep. 4 | Science v. Art of Marketing

Kathi Kaplan

Strategic Advisor, Riverside Acceleration Capital

December 6, 2023
Ep. 3 | The Power of Programmatic

Mike Baker

Co-founder & ex-CEO, DataXu

December 6, 2023
Ep. 2 | The Digital Transformation of Marketing

Michael McLaren

President of North America, Bounteous

December 5, 2023
Ep. 1 | Automate for Performance

Jay Hallberg & Nick Bhavsar

Venture Advisors & Shasta Ventures

December 5, 2023

Latest articles

August 27, 2026
Articles
Publishers Need a New Revenue Stream
Read More
August 24, 2026
Articles
Moving from a System of Record to a System of Action
Veena Vadgama
Read More
August 12, 2026
Articles
The Good, the Bad, and the Ugly of Content Syndication
Read More
August 11, 2026
Articles
Reduce the weeks between "approved" and "live"
Read More
July 24, 2026
Resources
Cost of Delay Calculator
Read More
June 25, 2026
Articles
Audyence Integrates with Demandbase
Read More
April 24, 2025
Articles
The New Startup Playbook
Karl Van Buren
Read More
March 31, 2025
Articles
Why Marketplaces Matter, Even in B2B
Roland Deal
Read More
February 16, 2025
Articles
The Patient Pursuit: Lead Nurturing for B2B Marketers
Roland Deal
Read More
January 20, 2025
Articles
The Impact of Generational Buying Patterns
Karl Van Buren
Read More
November 20, 2024
Articles
Being Thoughtful about Thought Leadership: How to Build Credibility and Influence
Roland Deal
Read More
August 24, 2024
Articles
Marketing Automation: Balancing the Risks and Rewards of the Machine
Roland Deal
Read More
April 3, 2024
Articles
Content Form Factors: What Works Best for Content Syndication
Roland Deal
Read More
January 6, 2024
Articles
Take Back Control: The Importance of Transparency in B2B Demand Gen
Karl Van Buren
Read More

Demand Innovation
With Us.

Audyence is building software that dramatically improves the ROI of B2B demand generation.

REQUEST DEMO