Ep. 3 | The Power of Programmatic
Mike Baker

Co-founder & ex-CEO, DataXu

Mike is the former co-founder and CEO of Dataxu, which was acquired by Roku in October 2019. Mike has been pioneering digital media platforms for 20 years and is a widely recognized thought leader in interactive advertising. Before co-founding DataXu, he was vice president at Nokia, where he created and ran Nokia Interactive. Baker came to Nokia through its acquisition of mobile advertising leader Enpocket in 2007, where he was the founding investor and CEO. Baker was previously a partner at venture capital firm GrandBanks Capital. He has also been executive vice president at Engage Technologies, an innovator in online advertising and behavioral targeting.