Our Story
Audyence began with Co-Founder and CEO Karl Van Buren, who spent a decade in executive sales, marketing, and business development roles at B2B demand generation leaders like Madison Logic and Spiceworks Ziff Davis. He watched nearly every corner of B2B advertising go digital, from programmatic media, now more than 80% of all media purchases, to programmatic CTV. Yet B2B lead generation stayed analog: manual, slow, expensive, and structured so buyers rarely saw where their leads actually came from. That last part is why Audyence exists. Integrity trumps profits.
Co-Founder and Market Development Lead Roland Deal saw the same problem from the other side, across 25-plus years at agencies like Ogilvy, Grey, Saatchi & Saatchi, and dentsu (Merkle), where enterprise clients were losing patience with the status quo. Audyence was born when those two perspectives met. Today Audyence is B2B's first and only programmatic marketplace for cost-per-lead inventory.
Our Values
The twelve values we hire against, and hold ourselves to.
For our customers
How we treat customers
What working with Audyence should feel like from the other side of the table.
Be Customer Obsessed
Solve real problems for real people.
Earn Trust & Respect
Integrity and transparency in every interaction.
Know Where You Stand
Use data to measure performance, and stay grounded in reality.
How we move
How the work gets done
The habits that decide how fast a good idea becomes something real.
Think Big
Dream boldly and push boundaries.
Take Agile Action
Move quickly, with clarity and confidence.
F.I.T.F.O.
Figure It The F*** Out. No waiting for permission or a perfect plan.
Be Resourceful
Do more with less.
Our standard
What we hold ourselves to
The bar we set for the work itself.
Execute with Quality
Sweat the details. Excellence is the expectation.
Take Ownership
Step up, take accountability, and deliver results.
Prioritize Profitability
Build a company that lasts.
Our team
How we treat each other
How we work with the people next to us every day.
Share Knowledge with Others
We grow faster together.
Show Positivity and Optimism
Support each other, and celebrate the wins.
Our Team
Our Advisors
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