Total Cost of Demand (TCD) is the holistic measurement of your all-in marketing investments tied to planning, activating, delivering and reporting on your paid demand campaigns. To truly optimize your investment, you’ll need to understand what makes up your TCD. And better yet, how to leverage TCD to bring efficiencies, speed and better control to your go-to-market approach. Check out these key resources to expand your marketing vocabulary and become an innovator within your organization.