Speed-to-Launch Calculator | Audyence
DEMAND INNOVATION

THE COST OF CAMPAIGN DELAY

Every day a campaign launch is delayed, you lose pipeline, insights, and momentum. Cost of Delay is one of the four costs that make up your Total Cost of Demand, and the only one you won't find on an invoice. This calculator turns it into a number.

Calculate the revenue impact of campaign delays

Campaign Inputs
$
At-Risk Revenue
$0
Total LTV Delayed
$0
Deals Delayed
0
Leads Delayed
0
Sales Cycle Lost
0%

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How We Calculate Impact

STEP 1
Daily Lead Capacity
Campaign Goal ÷ Duration
Leads Per Day 0
STEP 2
Leads Lost to Delay
Leads Per Day × Delay Days
Leads Delayed 0
STEP 3
Deals Impact
Leads Delayed × Conversion Rate
Deals Delayed 0
STEP 4
Revenue at Stake
Deals Delayed × LTV
LTV Delayed $0
STEP 5
Cycle Percentage Lost
Delay ÷ Sales Cycle
Cycle Lost 0%
STEP 6
Final Risk Calculation
Cycle % × LTV Delayed
At-Risk $0

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