Lisa Cole is an innovative B2B marketing leader with more than 20 years of experience transforming organizations into growth engines. She currently serves as Chief Marketing Officer and Head of the AI Center of Excellence at 2X, where she helps enterprises leverage strategic outsourcing, AI and marketing performance management to accelerate growth sustainably. Previously, Lisa led marketing at Cellebrite, FARO Technologies, and Huron, driving award-winning strategies that delivered multimillion-dollar revenue gains, doubled sales velocity, and boosted market valuations. She is the author of Brand Gravity and The Revenue RAMP, along with its companion course The Revenue Accelerator, all designed to help CMOs and growth leaders achieve more with less. Recognized by SiriusDecisions, Forrester, DemandGen Report and CMO Alliance’s “CMOs to Watch,” Lisa is a respected voice on the future of B2B marketing. Passionate about elevating marketing’s role in the enterprise, she is dedicated to aligning strategy with execution to help companies scale with impact.