Ep. 17 | From Chaos to Cohesion: Solving the Challenges of Modern B2B Marketing
Craig Johnson

EVP, Media and Operations, The Marketing Practice

Craig Johnson is an accomplished B2B marketing and media leader with more than 20 years of experience guiding global brands through transformation and growth. As EVP of US Operations and Media at TMP, he works with clients to bridge strategy, technology, and execution to drive measurable business outcomes. Before joining TMP, Craig led the global B2B Center of Excellence at dentsu, overseeing cross-agency teams and growth initiatives for enterprise clients including Intel. Across his career, he's held senior leadership roles at Accordant Media, Omnicom, and Publicis, where he developed integrated, audience-first strategies that scaled globally. Known for his proactive leadership style and passion for mentoring emerging talent, Craig continues to shape how modern B2B marketing delivers performance and innovation.

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