Ep. 22 | Beyond Metrics: Connecting Performance Media to Business Outcomes
Jeremy Tate

Vice President of Channel Marketing for Paid Media and Search

Jeremy Tate is a B2B marketing and media leader with more than 24 years of experience driving growth through performance marketing, demand generation, and digital media. As Vice President of Channel Marketing for Paid Media and Search at a large financial services firm, he leads strategies that connect marketing investment to measurable business outcomes. Previously, Jeremy led Merkle B2B Media's Boston office, overseeing global client relationships and media programs for enterprise brands including Cisco, Oracle, TE Connectivity, and NTT Data. Throughout his career, he has held senior leadership roles at Merkle, Digitas, Media Contacts, and Monster Worldwide, building expertise in programmatic media, audience targeting, and customer acquisition. A longtime board member of the Boston Interactive Media Association (BIMA), Jeremy is recognized for his deep understanding of B2B marketing, media innovation, and data-driven growth.

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