Chris Peters is a B2B marketing and growth leader focused on helping brands turn influence into measurable business outcomes. He is the Co-Founder of Moon At Dawn, where he helps organizations leverage influencer marketing, thought leadership, and account-based strategies to drive engagement and revenue growth. Prior to Moon At Dawn, Chris held leadership roles at Ipsos Synthesio, Onalytica, and most recently at Wavemaker (WPP), building expertise across social intelligence, influencer marketing, client growth, and commercial strategy. He brings a practical perspective on how modern B2B brands can use trust and influence to accelerate performance.

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Will Beech is a B2B influencer marketing and social intelligence specialist with extensive experience helping brands identify, engage, and measure the impact of influential voices in their industries. He is the Co-Founder of Moon At Dawn, where he helps organizations transform influencer marketing into a scalable, performance-driven channel. Prior to Moon At Dawn, Will served as Associate Director at Ipsos Synthesio and spent nearly seven years at Onalytica, where he held a variety of customer success and insights leadership roles. His background combines influencer strategy, audience intelligence, and customer engagement to help B2B brands build trust and drive growth.

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