The story behind landing page generation, and the bigger idea it set in motion.

Picture the campaign that had everything going for it.

The strategy was sound. The budget was signed. The intent data said the market was ready right now. Everyone agreed: launch it. That is where the project got stuck because the landing page needed a different headline, a swapped logo, one more form field. A change that then took three weeks, four email threads, and a design queue that treated “urgent” the same as everything else.

By the time the page went live, the campaign urgency had cooled. The leads came late and to a team that had already moved on.

If you have run a demand program as an advertiser or a publisher, you know this story. You might be living it right now.  

We went looking patterns across the advertisers and publishers coming to Audyence and it was not hard to find. Programs rarely stall on the big decisions. They stall on the small, repeatable steps that still wait on a person: the creative, the form, and the landing page most of all. The landing page is a piece every campaign needs before a single lead can flow and revenue can be recognized.  

• For advertisers, the page was the wall built from high resolution logos, proper brand colors, and approved copy that stands between a green light and a live campaign  

• For publishers, delivery could not begin until advertisers provided all the materials, needed no more last second edits, and replied to your email with approved.  
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Audyence estimates that creating an approved landing page adds anywhere between 5 days to 2 weeks for a given campaign launch.

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We turned that step that used to freeze your launch into the fastest part of it.

We could have built a report to help marketers and publishers measure and eventually reduce that delay. But then we decided the delay was not something to measure. It was something to remove. If creating a landing page is a repeatable task that uses predictable inputs you already have, you don’t need archaic processes or technology to accomplish it. It’s a perfect job for software—and ultimately automation—that could lower the total cost of demand for advertisers and publishers alike.

The new Audyence landing page generation feature allows you to create an approved landing page before you send out an RFP.  

Now, neither side waits on it. A campaign can go live the day it is approved, and the leads can start the same day. Both sides get to spend their attention on the work that needs a human, not on chasing a headline change through four inboxes.

Here is how it works.  

• When you create an RFP, you bring what you already own: your brand, your offer, and the content behind the campaign.
• Audyence generates on-brand landing page options from those assets.  

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• You choose the one that fits, and you launch. No design brief. No ticket in a queue. No week-long wait for a page to come back so the real work can start.
• Publishers receive a clean ready-to-deploy page and matching thank-you page as soon as you award the job to them in the Audyence platform. All of them receive the same page, so you can ensure you’re delivering a consistent experience to your prospects.
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That’s it. Now you can get back to creating the best buying experiences and let the work between “approved” and “live” take care of itself. This is now 5x faster for Audyence customers.

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The first step, but not the last.

We’re proud of this feature because of its’ ability to address a key pain point: find ways to balance the strategic work with the tactical day-to-day. But we’re also excited for what it means for the future of B2B marketing.  

For years, the best marketing technologies were considered systems of record which are limited to organizing and recording work that’s being done by hand. In this new world of skills and autonomous agents, we know the next great marketing technologies will be the ones that do more than record the tactical work. They do it for you the way you would expect work to be done. Landing page generation is the first of the AI capabilities we're building to take the busywork out of running a campaign, and an early look at what Audyence becomes as it shifts from a system that records what happened to one that acts on your behalf: the future of campaign automation.  

So, if the gap between “approved” and “live” has ever eaten one of your campaigns, come see what it looks like when that gap is gone. Bring the campaign that needs to strike while the iron’s hot or bring the one you have been putting off because you’ve dreaded getting started. Let’s watch it go live together.  

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