Inside a 12-channel account-based marketing (ABM) campaign, Audyence delivered a multi-touch content syndication program to a brand-new persona for Cohere Health.
Cohere Health has worked with Audyence on content syndication since 2023. It started with single-touch campaigns aimed at clinical and operational personas at healthcare payer organizations. In 2025, the team ran its first multi-touch campaign with Audyence, and it went well enough to lay the groundwork for a bigger play in 2026.
This time, rather than running Audyence as a standalone campaign, Cohere Health built it into a 12-channel ABM initiative designed to position the company as an enterprise AI authority among healthcare payer technology leaders. Within that strategy, Audyence delivered a multi-touch content syndication campaign to a brand-new persona: CIOs, CTOs, and CISOs at the largest healthcare payer organizations in the country.
Each contact had to engage with two pieces of content, in sequence, before being passed along:
That higher bar paid off. Every lead delivered was a senior technology leader actively engaging with content relevant to Cohere Health's enterprise positioning.
Pipeline figures reflect open opportunities at prospect accounts where Audyence delivered contacts. Pipeline influence is directional: Audyence was one of 12 channels in the broader campaign.
2023–2024. Single-touch campaigns targeting clinical and operational personas. Demand Gen Report published the results of this period: a 2X increase in qualified lead volume and a 5X decrease in cost per lead.¹
2025. First multi-touch campaign, which validated the dual-asset approach.
2026. Multi-touch campaign to a new CIO, CTO, and CISO persona with two pieces of targeted content, as one of 12 channels in a broader ABM campaign.
Campaign data as of September 22, 2026, provided by Cohere Health. ¹ “Healthcare Tech Company Doubles Qualified Lead Volume with Real-Time Media Buying Platform,” Alicia Esposito, Demand Gen Report, March 6, 2025.
